'Sustainable floristry supports the environmental, social and economic requirements of present and future generations. As a practice, it is about committing to design and business practices that support a healthy future – for people, their businesses and the planet.'

– Sustainable Floristry Network (SFN)

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Artificially dyed roses Close-up of a floral foam (single-use plastic) wreath base at a commemorative site

Looking beyond the flower

Supporting the SFN’s definition of sustainable floristry

It would be understandable to assume floristry is sustainable as we’re creating with nature. But there are many sustainability issues with floristry as the SFN outlines from excess packaging and waste to the use of floral foam (a single-use plastic) and more. This is why it’s important to look beyond the flower.

We support the SFN’s definition of sustainable floristry and system level approach to driving positive change from education to consumer awareness.

On site for an event at Withycombe Mount Wilson

This is what led our founder, Bec Humphris to complete the SFN's Foundation in Sustainable Floristry course - CPD accredited sustainability training for industry.

SFN florists have the skills and knowledge to reduce their environmental impact, tackle equity issues through supply chains, and participate in the circular economy.

Bec has been a SFN Member Florist since 2024 and applies the SFN's four Principles.

Applying the SFN Principles

  • Seasonal
  • Australian grown (outdoors where possible)
  • Naturally coloured

  • No floral foam (a single-use plastic that must be disposed of in landfill see more facts)
  • Compostable arrangements
  • Simple reusable, recyclable or compostable packaging
  • Prioritise reuse e.g. sourcing second hand or hiring vessels
  • Offer options to suit you / your organisation to remove unnecessary waste, including a post‑event plan for your flowers

  • Transparently share our sustainability goals
  • Conserve water and energy from our studio (water goes to the garden and flowers are bought as needed so we don’t use a fridge)
  • Waste is sorted and disposed of into the appropriate streams
  • Our Terms and Conditions are available as a standard business practice that ensures a smooth and professional working relationship
  • When required, we use florist freelancers and require a Contractor Agreement is signed to ensure that both parties clearly understand the project details, deliverables, payment terms, and responsibilities.

  • Provide optimistic education across the supply chain informed by our lived experience and evidenced-based information
Transparently sharing areas we want to improve upon

Sustainability Plan

In the next 3-5 years, our three sustainability focusses are:

  • Reducing the number of flowers purchased in soft plastic sleeves by collaborating with growers to discover mutually beneficial solutions. One initiative we admire is Flower Loop.
  • Transitioning from a diesel to electric vehicle to reduce carbon emissions.
  • Reduce purchasing of domestically imported flowers where feasible to decrease the carbon footprint associated with flower transportation.
Soft plastic flower sleeves taken to local recycling centre Soft plastic flower sleeves taken to local recycling centre