Welcome to Not Just a Pretty Flower

We create custom arrangements to inspire and nurture reconnection to nature.

Our Founder, Bec Humphris, is a Sustainable Floristry Network Florist. Bec exclusively uses Australian-grown flowers and applies Sustainable Floristry Principles.

Order Fresh, Australian Grown Flowers

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Our Purpose

Not Just a Pretty Flower exists to inspire and nurture reconnection to nature. We do this through the art of floristry, applying Sustainable Floristry Principles. Our Vision is healing and positive transformation of nature and people read more

Our Story

Bec’s journey to floristry was anything but linear. Building on her career in financial services consulting and social enterprise, Bec followed her curiosity, intuition and desire to reconnect more deeply with nature and to run a business to do good. This guided her to floristry and ultimately, living her purpose through the launch of Not Just a Pretty Flower in 2025 read more