Close up of Australian native flowers styled for table centre pieces
Make an Event Enquiry

We’re a Sydney‑based florist on Gadigal and Bidjigal land that cares where flowers come from and what happens next. We connect people with nature through seasonal, Australian‑grown, naturally coloured flowers for events, weddings, funerals and custom commissions.

Trusted by

Clients and brands across Australia

Events

Seasonal, bespoke flowers designed with sustainability at the heart

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Weddings

Seasonal, personalised flowers designed with sustainability at the heart

Make an Enquiry

Funerals

Seasonal, personalised flowers designed with sustainability at the heart

Contact us

Custom

Arrangements and installations for any space and moment

Workshops

Tailored hands-on experiences

Seascapes

Ocean impressions told through flowers and found objects

How we create

We design following Sustainable Floristry Principles

  • Choose better flowers
  • Design out waste
  • Invest in ethics
  • Communicate with community

The Principles were developed by the Sustainable Floristry Network in consultation with academic and industry experts. They recognise the three pillars of sustainability: people, planet and prosperity and support the UN Sustainable Development Goals and circular economy models.

We exclusively use Australian‑grown naturally coloured flowers from Sydney Flower Market so they can be composted. We don't use floral foam (a single-use plastic) and prioritise reuse in our designs such as sourcing second-hand or hiring vessels.

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Sturt Desert Pea arrangement in second-hand vase

Our Philosophy

Let the flowers do the talking

We translate feeling and intention through nature. We are guided by the seasons, stories, circularity and design in harmony with spaces and context. We see people in flowers; everything we create is personalised and grounded in a belief in style and timelessness over trends and respect for nature.

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Sturt Desert Pea arrangement in second-hand vase

Hello, I'm Bec

Sustainable Floristry Network (SFN) and Cert III Florist and Founder of Not Just a Pretty Flower.

I came to floristry through a career change, moving from forensics/financial crime consulting into social enterprise. Founding Not Just a Pretty Flower in 2025 reignited the sense of wonder and appreciation for nature I had growing up and I haven't looked back!

I grew up on Awabakal land in Lake Macquarie, NSW, and now live and create in Maroubra on beautiful Gadigal and Bidjigal land. My love of gardens, flowers, and nature began early - picking Double Delight roses and lavender at my grandparents’ property.

When I’m not creating, you’ll find me out in nature: running Malabar headland, searching for nudibranchs, practicing French at my local café, or rescuing interesting finds from the roadside. I love working with creatives, social enterprises, and second‑hand pieces, because character and stories matter.

I believe in the healing power of nature, collaboration over competition, and using business for good. If you’d like to connect about flowers, nature, sustainability, creativity, career change, or collaboration, reach out at hello@notjustaprettyflower.com.au or on Instagram.

Bec x

Say hello
Bouquet of Australian grown pink roses and greenery on a white background

Sustainable Floristry

Bec Humphris is a Sustainable Floristry Network (SFN) Florist

SFN Florists are part of an independently-accredited, evidence-based professional sustainability training program created by the Sustainable Floristry Network and their team of expert advisors.

If you are seeking a more sustainable purchase, SFN Member Florists have the skills and knowledge to reduce their environmental impact, tackle equity issues through supply chains, and participate in the circular economy.

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Daniel & Bianca
Wedding couple

"Bec was truly amazing to work with from start to finish. She understood what we were going for early on and helped refine it in a way we hadn’t quite been able to ourselves. When we saw the designs coming together the day before, we were genuinely blown away. It was beyond what we had even expected, and even more perfect on the day of our wedding. The detail and care Bec put into each bunch, as well as fruits and other accessories we requested, brought our vision to life, and at the end of the day, she wrapped all our flowers up so we could continue enjoying them for the following week." (Photo by Jason Corroto)

Colourful tablecentre florals
Professor Mark Scott AO
Vice-Chancellor and President, The University of Sydney

"Dear Bec, Thank you so much for your beautiful floral arrangements at the launch of For good: the Campaign for Sydney. Your artistry brought elegance, warmth, and a vibrant sense of occasion to the evening – perfectly complementing the spirit of the Campaign. It was a joy to see your work so thoughtfully woven into the event. We’re incredibly grateful for your contribution and proud to have such talented alumni as part of our community. Warmest thanks."

Gabrielle
Executive Assistant

"Bec is affable, engaging and makes it her business to familiarise herself with the venue to ensure she selects the perfect colour palette and style to complement the space. She is discerning and very professional. There is great attention to detail and the end result is on point. Would highly recommend."

Alana Hay
Managing Director, Milestone Creative

"Bec is an amazing floral stylist, she absolutely nailed the brief which was an oversized arch, built of branches, foliage and two entry pathways made of logs, branches etc with some branded elements we created as "branded flowers". It looked excellent. Bec sourced all of the branches from around the parklands, so it was authentic and natural and fitted the brief perfectly. She was an absolute delight to work with."

Stephanie Van Loon
ReLove event manager/volunteer

"Bec has done the florals for 4 big charity events for me, and she delivers perfectly every time. Selects incredible quality, sustainable flowers, is attentive to detail around theming, works seamlessly with our team and is just a pleasure to work with. She has worked to tight bump in deadlines with ease by curating the right flowers to work with our timings. I love she uses only Australian grown in her arrangements, and no plastic to be seen. Highly recommend selecting Not Just a Pretty Flower for your events!" (Photo by Elin Bandmann)

Lizzie & Steven
Wedding couple

"Your joy and love for what you do shines through every piece you create. I cannot describe how beautiful they were or how perfectly they matched the vision." (Photo by Jennifer Burch Photography)

Vase arrangements of orange and green flowers, foliage and fruit
Vase arrangements of orange and green flowers, foliage and fruit
Gabby and Tom
Engaged couple

"Thank you so much for the flowers Rebecca, they looked stunning and we were so happy with the end result. There were many compliments!"

Angela
Maid of Honour

"All I can say is - WOW. Bec literally communicated their personalities in flower form. She created both the most show-stopping large-scale installations and the most stunningly detailed individual buttonholes. Her professionalism and creative generosity makes her an absolute star." (Photo by Jennifer Burch Photography)

Carissa
International customer

"I have to reach out and say thank you - truly. My mom absolutely loved the surprise, and every little detail made an impression. She couldn't stop talking about how beautifully the delivery was handled, and those double petal tulips? Stunning doesn't even cover it. It really made the moment so special. We'll definitely be back - thank you for putting so much care into what you do!"

Marcelle Clare
Chief Commercial Officer - Maroubra Seals Sports and Community Club

"Thankyou it was great. I love to always reduce waste where we can. Some waste is so unnecessary. Please contact us again next year we would love to order again."

David
Regular customer

"Thanks so much Bec, you've outdone yourself. These are amazing thank you!!!"

"I must have flowers, always, and always" - Claude Monet

FAQS

Yes, we're accepting bookings for 2026 with limited availability, plus full scheduling for 2027. Make an enquiry today to secure your date.

Yes, we are based in Sydney and service events and weddings across NSW. Contact us for more information.

We support the Sustainable Floristry Network's definition of sustainable floristry: "Sustainable floristry supports the environmental, social and economic requirements of present and future generations. [ ] As a practice, it is about committing to design and business practices that support a healthy future – for people, their businesses and the planet." Read more.

Yes, we create custom arrangements for any brand, occasion and space including corporate events. workplaces and gifting. Contact us for more information.

No, we are an online studio florist based in Maroubra, Sydney on Gadigal and Bidjigal land. Everything we create is made-to-order.

For fresh floral deliveries, we deliver to Sydney Eastern Suburbs, Sydney CBD and most of the Inner West.

Enter your postcode at the checkout to check if we deliver to your suburb.

Contact us if your suburb isn't available for delivery and you'd like to place an order.

Flowers are perishable and the lifespan of flowers differs between varieties and types of flowers.

To care for your flowers:

Re-cut stems and change the water every couple of days. This helps the flower stems continuously take up water by keeping the water vessels open and preventing the build-up of bacteria, which causes the vessels to become blocked (source Sustainable Floristry Network: https://www.sustainablefloristry.org/resources/floral-foam-facts/)

Keep flowers out of direct sunlight and air conditioning 

Floral foam is a single-use plastic packaging item which is still widely used in the floristry industry due to its convenience storing water, holding flower stems and availability.

‘Floral foam is made from two chemicals considered to be hazardous to humans: phenol and formaldehyde. These substances are mixed with non-hazardous substances to produce the final product. A recent independent study by RMIT University in Australia showed that floral foam is a problem for aquatic animals. All animals in the study selected floral foam as a food source. The study showed that toxic compounds can leach out of the floral foam and into the surrounding water. Both consuming foam and being exposed to water surrounding floral foam particles was shown to cause harm to the aquatic animals studied.

Floral foam enters the natural environment when water containing foam is poured down a drain, the foam is discarded into a garden or soil, mixed with green waste or buried on top of a coffin.’

Learn more about floral foam facts here

We partner and collaborate with values aligned businesses and people. Contact us with your idea or proposal.