
Inspire. Nurture. Reconnect to Nature.
Shop Fresh Seasonal Favourites
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Bespoke designs
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En Masse bouquet
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Esme bouquet
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Florist's selection
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Merle bouquet
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Norma bouquet
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Let the Flowers do the Talking
Welcome
We are Not Just a Pretty Flower; our Purpose is to inspire and nurture reconnection to nature through floristry that embodies Sustainable Floristry Principles. Our Vision is healing and positive transformation of nature and people... Read more

Powerful Nature Connections
Not Just a Pretty Flower is a founded and led by passionate florist and sole trader Bec Humphris. Bec's journey to floristry started later in life, but her connection to nature was instilled from an early age... Read more
Featured Stories
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Where did the scent go?
The anticipation leaning into a smell rose, only to draw back and declare ‘oh, it doesn’t smell’. We’ve all seen it or experienced it before and there is a...
Where did the scent go?
The anticipation leaning into a smell rose, only to draw back and declare ‘oh, it doesn’t smell’. We’ve all seen it or experienced it before and there is a...
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Buying flowers, for me
A few years ago, my grandfather sadly passed away suddenly from prostate cancer. The loss of grandpa, a giant in our family, and someone whom I cared deeply for, was...
Buying flowers, for me
A few years ago, my grandfather sadly passed away suddenly from prostate cancer. The loss of grandpa, a giant in our family, and someone whom I cared deeply for, was...
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Becoming a florist
So, how did you get into floristry? This is usually the question people ask when I explain I work part time for the peak body of social enterprise in NSW...
Becoming a florist
So, how did you get into floristry? This is usually the question people ask when I explain I work part time for the peak body of social enterprise in NSW...