Welcome to Not Just a Pretty Flower

We create custom arrangements using exclusively Australian-grown flowers.

Founded by Sustainable Floristry Network Member Florist, Bec Humphris, we draw inspiration from nature, the human spirit, timeless design and style.

Applying Sustainable Floristry Principles, our creations carry meaning and stories that will inspire and nurture you to reconnect with nature.

Fall in Love with life, this Valentine's

Our Valentine’s Collection is inspired by the belief that when we fall in Love with life, we open the door to other kinds of Love...

 

Self-Love. 
Romantic Love.
Old & New Loves.

 

Nature, and flowers especially, help us connect to place, people, and ourselves. An artful gesture that invites us to be curious, present, and to delight in their many stories.

 

Experience their sensory storytelling for yourself, or gift a loved one something naturally unique this Valentine's.

Order Fresh, Australian Grown Flowers

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Our Purpose

Not Just a Pretty Flower exists to inspire and nurture reconnection to nature. We do this through the art of floristry, applying Sustainable Floristry Principles. Our Vision is healing and positive transformation of nature and people read more

Our Story

Bec’s journey to floristry was anything but linear. Building on her career in financial services consulting and social enterprise, Bec followed her curiosity, intuition and desire to reconnect more deeply with nature and to run a business to do good. This guided her to floristry and ultimately, living her purpose through the launch of Not Just a Pretty Flower in 2025 read more