Welcome to Not Just a Pretty Flower

We create bespoke arrangements using exclusively Australian-grown flowers.

Founded by Sustainable Floristry Network Member Florist, Bec Humphris, we draw inspiration from nature, the human spirit, timeless design and style.

Crafted with intention applying Sustainable Floristry Principles, our creations carry meaning and stories that inspire and nurture reconnection to nature.

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Our Purpose

Not Just a Pretty Flower exists to inspire and nurture reconnection to nature. We do this through the art of floristry, applying Sustainable Floristry Principles. Our Vision is healing and positive transformation of nature and people... read more

Our Story

Bec’s journey to floristry was anything but linear. Overtime, a career in financial services consulting and social enterprise, bubbling curiosity, desire to connect more deeply with nature and to run a business to do good, guided her to her purpose and in 2025, the launch of Not Just a Pretty Flower read more