Our Approach

Discover our bespoke creations that embody Sustainable Floristry Principles, stories and ignite the senses

Why we exist

Our Purpose is to inspire and nurture reconnection to nature through floristry that embodies Sustainable Floristry Principles. Our Vision is healing and positive transformation of nature and people.

Understanding 'Sustainable Floristry'

We are honoured to work with nature and people. We value respect, care, and excellence, following an evidence-based approach.

Numerous issues exist in the cut flower industry and modern floral design. For instance, single-use plastic floral foam is still a prevalent medium of choice for florists. In an independent study, researchers from RMIT University Australia found that 'Bio Foam manufactured by Smithers Oasis is very similar in chemical composition to regular foam. Bio Foam also leached more chemicals into the water than regular foam, which can affect water quality in the environment and cause toxicity to animals'.

In Australia, over 60% of cut flowers and foliage are imported on refrigerated planes, leading to a substantial carbon footprint and the use of chemicals like methyl bromide (a banned toxic substance in Australia), to devitalise the flowers prior to arrival.

Our Founder, Bec Humphris, is a Sustainable Floristry Network Member, committed to applying the Sustainable Floristry Network Design and Business Principles that recognise sustainability pillars: people, planet, prosperity. Developed to align with UN Sustainable Development Goals and circular economy models, guided by experts.

The Principles are:

  1. Choose better flowers
  2. Design out waste
  3. Invest in ethics
  4. Communicate with community

Experience Fresh Beauty with Locally Sourced Seasonal Flowers.

  • Use local, seasonal, field-grown flowers wherever possible sourced from Sydney Flower Market and local farms to minimise carbon footprints. 
  • Use Australian native species, such as Banksia Ericfolia grown by East Coast Wildflowers, to promote local ecosystem awareness and connect people with local flora.

Ethical Choices at the Heart of Our Operations.

  • Our waste is managed to support circular economy objectives: Soft plastic (e.g. from flower wrapping) is collected and taken to our local council's recycling centre (Randwick Recycling Centre). Green material is placed into our local council managed Food Organic and Garden Organic (FOGO) bin which is turned into compost. Left over water from flower buckets is poured into our garden and plants.
  • We have sustainability goals and capture and measure our progress against these to understand where we can strengthen our operations.

Considered Design, Reduced Waste

Simplified packaging and guidance to make it easier for customers to manage materials at the end of life:

  • Home compostable bag used to wet wrap flowers to keep them hydrated
  • Compostable/recyclable 100% biodegradable tape used to seal the wet wrap bag (Note: The EPA does not permit biodegradable items in Council green bins so this should be put in your home compost bin or Council recycling bin)
  • Compostable/reusable jute twine and rubber bands kept from the markets used to tie flowers together
  • Reusable/compostable 100% cotton ribbon from Reverse Garbage used for our standard wrap ribbon.
  • Dutch masters inspired letter set from Reverse Garbage is used for our Gift wrapping note

Specialists in Creative Reuse

  • We specialise in arrangements featuring second hand, vintage, antique, artisan, Australian made vaseware available for events.
  • Reusable items, such as kenzans, are used for event designs and where needed, we reuse plastics e.g. discarded water vials and containers. Our designs often feature 'foraged' items collected from the streets and beaches destined for landfill or the ocean.
  • We continually engage with our local community to share and conserve resources and keep manufactured products in circulation.

Communicate with Community

  • It's difficult to fully implement the Principles in our current systems and conditions. Yet, we are committed to openly sharing our progress on our Mission, Vision, and sustainability goals through our social platforms, sparking curiosity, knowledge sharing, and collaboration.
  • We communicate with our suppliers to understand their operations and the challenges and opportunities they face to implement sustainable practices
  • We showcase and support those leading nature positive initiatives via our social channels.
  • We foster creativity and add value for our event clients by communicating and delivering an end-to-end flower management service